
I’ve been struggling with whether to write this for some time. By no means am I the authority on web usability and design, but I certainly have some strong opinions. Also, I keep getting asked about this topic and simply want to have a nice, convenient link as a way of answering. Finally, it’s because I simply cannot stand doing something just because “that’s the way it is done”. Whenever I hear that phrase, my internal alarms start wailing. …the “fold” was a psychological, economic, and ultimately physical barrier that needed to be overcome by a dramatic headline. For those ...[more]




